We began this journey the way most successful products do, by making a quality product which produced high demand. While still in the hobby stages, many marinades were tried and tested with varying degrees of success until one flavor was found that everyone loved. It was so loved that everyone wanted more than could be produced and one day someone said, "we'll pay you for it."
From that point forward, it was an easy one to figure out! From farner's markets to festivals to butcher shops, small grocery stores to county fairs to the NRA convention in Chicago, this has been a roaring success every step of the way.
"Discover the difference" isn't simply an advertising slogan. It's a conclusion that thousands of customers have reached after tasting our delicious beef jerky.